Product Ideation

I developed a series of of sketches based on the redesign of an existing product. I chose a sports action camera. I used the specific brand of Reebok CrossFit as a starting point for my design to explore how the brand identity would overlay my chosen product.

Product Ideation - Draft

Brand Board

I created a brand board as part of a larger assignment to design a handheld product based off of the chosen brand's identity and design language. I chose Reebok CrossFit, a fitness company promoted as both a physical exercise philosophy as well as a competitive sport. The CrossFit prescription is performing functional movements that are constantly varied at high intensity based as a core strength and conditioning program. It is designed to elicit as broad an adaptational response as possible to optimize physical competence in many fitness domains.