I created a brand board as part of a larger assignment to design a handheld product based off of the chosen brand's identity and design language. I chose Reebok CrossFit, a fitness company promoted as both a physical exercise philosophy as well as a competitive sport. The CrossFit prescription is performing functional movements that are constantly varied at high intensity based as a core strength and conditioning program. It is designed to elicit as broad an adaptational response as possible to optimize physical competence in many fitness domains.
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